I lead the rebranding of Chevy’s Fresh Mex from logo to website to posters perched above the urinals. We systematically removed every glossy photo of chimichangas and cheese ball “mexi-inspired type” and replaced it with vintage wood type and illustrations reinterpreting “fresh”.
I’ve lead design/art direction of the brand and advertising for the A’s past 6 seasons. Over that time, we’ve reinvented the look and feel of Green Collar Baseball 3 times. The team’s record and attendance has come a long way in 6 seasons and I think the work I’ve done with them is the sole reason why (2015 season doesn’t count).
R&D is a burgeoning furniture and product partnership. I created the brand and did all the illustration seen here. Using simple shapes and a distinct color palette to represent products rooted in pure and simple woodworking with a modern slant.
A mobile stage carved out of a vintage trailer is BandWagon. This brand needed to embody a mixture of music and it’s new found mobility – with a rock n' roll kind of attitude. I did that by laying typography over top photo illustrations that merged the open road and the musicians it carries. I helped concept and create everything from the giant phonograph sticking out of the top of the thing to the logo, website and merch to go along with it.
I lead the rebranding and advertising for Lyve, a photo app and hard drive that lets you see all your photos on any of your devices without taking up any space. We took a direction most photo-based brands don’t take by using illustration as our hero visuals. The thinking behind this hair-brained idea was we could capture the emotion and connections people have to their photos better this way than looking at someone else’s photos and pretending they were their own. I think it worked.
This is a really great museum tucked into the cliffs of Bolinas, California that exhibits work you wouldn’t think it would. I assumed it’s walls would be filled with Pacific Ocean inspired landscape paintings, but instead it is an eclectic mix of historic, local pieces and international modern art. We pushed the brand to a more clean and modern place to help better communicate its true offerings and create a clean canvas to present all types of artwork and not clash with the brand around them.
These guys serve up food with personality and the brand needed to stack up. I kept it clean and organized, but added touches of fun and whimsy that felt like the guys running the place and the food they are slanging.
I led the branding and design for this biodegradable trash bag company. The goal here was to stick out in the trash bag aisle by sitting back. We also tried to avoid the “green” design pitfalls and create a brand that feels green, but does it in a surprising way – that’s why the logo has a tree growing out of a guy’s head and not just a tree. To create the design elements, I scoured architectural salvage yards around the Bay Area for materials, loaded up a truck and photographed each piece individually to create a flexible library of assets we used to build the brand.
When you mention "giant healthcare insurer” most creatives run for the hills. I tried, but tripped and fell down, then got lucky when Blue Shield let us do some really fun work across the board. Awesome example of great clients equaling great work.
AE is an Oakland based headphone maker that crafts amazing sounding cans covered in real walnut. I was lucky enough to work with this great local crew to create the identity, brand, collateral and website for their launch. These headphones are a beautiful example of form meeting function and I tried to keep up with a brand that felt, simple, elegant and sometimes surprising.
Kevin is an amazing photographer and now an amazing friend. I’ve worked with Kevin for years, starting with his logo and brand (everyone always mispronounced his name, so I tried to fix that with his logo) and then promotional materials, website, etc. It’s fun working on a brand that is built on gorgeous imagery. You also never have to find a good photographer.